She grew up on a ranch near Marfa, Texas, immersed in the cowboy way of life, but it was at the University of Texas where Beverly Bunton’s path crossed with Tommy Steiner, tying her future indelibly to cowboys and rodeo. Together, they built one of the most revered rodeo production companies in the nation. Tommy, a second-generation stock contractor, brought a lifetime of rodeo experience to their partnership. The Steiner Rodeo Company, a pioneer among PRCA stock contractors in Central Texas, gained fame for its contributions to rodeos across the United States.
The Steiners’ events were celebrated for their spectacular grand entries and vibrant productions, with Beverly adding a touch of color and glamour. While Tommy managed the livestock and arena proceedings, Beverly took on the roles of secretary and timer. The couple also raised three sons—Bill, Bobby, and Blake—balancing family life with the demands of producing premier rodeos.
In the 1950s, the Steiners joined forces with Wild Bill Elliott, a leading figure in Western cinema, incorporating movie stars like Dale Evans and Roy Rogers into their rodeos to attract larger audiences. Their commitment to excellence was evident in their provision of livestock to every National Finals Rodeo from its inception in 1959 until their retirement in 1982. Their stock, including award winners like Savage 7 and Stormy Weather, set the standard for rodeo livestock.
The Steiner legacy extends through four generations of arena accomplishments, with both Bobby and Sid Steiner securing world championships in their respective events. The family’s contributions have been recognized by multiple rodeo halls of fame, cementing their place in the sport’s history.
Beverly’s death in 1989 marked the end of an era, but her legacy, along with that of the Steiner family, continues to influence the world of rodeo. Her life’s work ensures that future generations of Steiners will carry on the tradition of excellence in the rodeo arena.
